Università Cattolica del Sacro Cuore

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Luxury-goods Management - EMLUX

STRUCTURE

EMLUX classes are scheduled on weekdays, Monday to Friday, with a morning session (9:30 – 12:30 ) and an afternoon session (13:30  – 16:30).

EMLUX classes will begin on September 2019 and courses will take place from September to April of the following year.

A one week session is held in Paris, in order to focus on French luxury.

From April to September you may work on your Project Work and/or do an internship; graduation will be in September 2019.

PROGRAMME

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics of the course and give participants the fundamental tools and vocabulary to understand the specific issues of the area, which are then declined by professionals of the luxury industry.
The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class.

To complete the perspective on the luxury environment EMLUX activities include visits, for example:

  • Atelier Pino Grasso, Milan, Italy
  • Baglietto, La Spezia, Italy
  • Cà del Bosco, Franciacorta, Italy
  • Damiani, Milan, Italy
  • Excelsior, Milan, Italy
  • Fondation Louis Vuitton, Paris, France
  • Fondazione Prada, Milan, Italy
  • Gucci, Florence, Italy
  • L’Ecole Van Cleef&Arpels, Paris, France
  • Musée Chaumet, Paris, France
  • San Lorenzo, Viareggio, Italy
  • Vacheron Constantin Manufacture, Genève

EMLUX has been developed with a cross-functional perspective, courses are articulated in 6 main areas:

Fundamentals CFU
Definition of the luxury environment 5
Sociocultural analysis of luxury 4
Marketing & Communication
Marketing management in the luxury industry 5
Brand management in the luxurly industry 4
Communication in the luxury industry 4
Market analysis in the luxury environment 4
Sales & Retail
Pricing and retail in the luxury industry 4
Sales and customer relationship management 3
Organization & General Management
Accounting and financial management 3
Performance measurement 2
Legal issues in the luxury industry 4
HR management and business organization 4
Cross cultural management 3
Operations & Process Management
Product design and development 3
Supply chain strategy network and design 4
Manufacturing, distribuition, operations 4
Innovation & Trends
Innovation in the luxury industry 3

The Project Work grants 6 CFU; in order to obtain the degree you must attend at least 75% of classes and obtain a minimum of 60 CFU.

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