Università Cattolica del Sacro Cuore

Offerta Formativa

Luxury-goods Management - EMLUX

Edition XI

First level specializing master

Luxury-goods Management - EMLUX

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics and to provide the fundamental tools and vocabulary needed to understand the specific issues of the area, which are then declined by professionals of the luxury industry.

EMLUX has been developed with a cross-functional perspective, courses are articulated in 6 main areas:

Fundamentals

CFU

  • Luxury: Definition, environment and characteristics

6 CFU

  • Sociocultural analysis of luxury

3 CFU

Marketing & Communication

 

  • Marketing management

6 CFU

  • Brand management

4 CFU

  • Global integrated marketing communication

5 CFU

  • Research Techniques in the Luxury Industry

2 CFU

Sales & Retail

 

  • Sales and Retail in the Luxury Industry

5 CFU

  • Customer relationship management

2 CFU

Organization & General Management

 

  • Accounting and financial management

6 CFU

  • Legal issues in the luxury industry

3 CFU

  • HR management and business organization

4 CFU

  • Cross cultural management

3 CFU

Operations & Process Management

 

  • Product design, development and management

2 CFU

  • Manufacturing and supply chain management

6 CFU

  • Pricing & Performance measurement

3 CFU

Innovation & Trends

 

  • Innovation in the luxury industry           

4 CFU

Final Project Work

6 CFU

 

In order to obtain the degree, you must attend at least 75% of classes and obtain a minimum of 60 CFU out of 70 CFU.

The teaching method is based upon lessons and presentation, case analyses, company visits, group and individual work sessions, out-of class assignments.

 

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