Università Cattolica del Sacro Cuore

Offerta Formativa

Luxury-goods Management - EMLUX

Edition XI

First level specializing master

Luxury-goods Management - EMLUX

Considering the diverse backgrounds of participants, courses are structured with a course owner of academic experience to give an overview of the main topics and to provide the fundamental tools and vocabulary needed to understand the specific issues of the area, which are then declined by professionals of the luxury industry.

EMLUX has been developed with a cross-functional perspective, courses are articulated in 6 main areas:

Fundamentals CFU
Definition of the luxury environment 5
Sociocultural analysis of luxury 4
Marketing & Communication  
Market analysis in the luxury environment 4
Marketing management in the luxury industry 5
Brand management in the luxury industry 4
Communication in the luxury industry 4
Sales & Retail  
Pricing and retail in the luxury industry 4
Sales and customer relationship management 3
Organization & General Management  
Accounting and financial management 3
Performance measurement 2
Legal issues in the luxury industry 4
HR management and business organization 4
Cross cultural management 3
Operations & Process Management  
Product design and development 3
Supply chain strategy network and design 4
Manufacturing, distribution and operations 4
Innovation & Trends  
Innovation in the luxury industry 3
Final Project Work 6

 

 

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