Today being a very communicative person is not enough to succeed in the corporate communication career. You need to be actively trained to get the skills and competences to face the latest challenges of a continuously evolving scenario. The Master encourages students to explore trends, to thinks out-of-the-box, to be mindful about business and communication.
The Master represents a real international experience in the heart of the Italian capital of communication, Milan. The Master hosts on average more than 15 nationalities worldwide. This diversity makes the program challenging and extremely enriching from the interpersonal standpoint. Students are constantly supported through class tutoring and coaching.
The Master training approach is built on the decades of experiences developed at LABCOM (Laboratorio di Ricerche sulla Comunicazione Aziendale) in research and teaching in the field of Communication, Branding, and Consumer Culture, complemented by the hands-on-practice experience of top executives who operates in company and agency settings. The Master covers a unique blend of strategic and operational training experiences that make it stand out when it comes to develop the talent of well-rounded communication professionals.
The Master offers more than 600 hours of in-class training, during which students are constantly involved in practice-based projects with companies, agencies and consumers plus intense field experiences such as consultancy projects, creativity lab, individual assessment interviews, self-branding sessions, team-working support, diversity management training, job interview simulations, and field trips.
The Master enjoys a broad network of partners and liaisons companies among which Leo Burnett, MSL Group, We are social, Italian Brand Factory actively involved in providing scholarships, business cases, venues for agency work-flow simulations. Companies such as Adidas, Chromavis, Coop, Disney, EcorNaturasì, Google, Lovable, Sonae Sierra, 3M are involved in real consultancy projects run by Master students. See more information about Partners here and about Career prospects here.
At the end of the Master students will be involved in real consultancy projects, for which they will have full responsibility to deliver a business solution to communication and branding issues. These projects are a real and direct bridge with potential employers.
For applicants with an International degree:
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REQUIREMENTS & PROFESSIONAL PATHS
- Bachelor or Master Degree in economics-management, foreign language sciences, communication, and human sciences, from Italian and International universities
- Students preparing for a Bachelor’s degree to be achieved by December, 2019
- Excellent command of the English language
- Basic knowledge of communication and/or marketing
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Master in Corporate Communication graduates will gain 360º communication knowledge and may become part of any organization or agency to carry out tasks related to strategic and operational management of all areas of communication:
- accounting and strategic planning
- digital communication, social media and community management
- public relations and event management
- corporate communication
- marketing communication and branding
- internal communication